Description:

Parali by Aarushi is a sustainable textiles brand founded by Aarushi Mittal, a designer passionate about environmental impact and upcycling. Parali transforms agricultural residue, especially rice straw, into functional and aesthetically appealing surfaces and products, addressing the pressing issue of crop residue burning. Drawing inspiration from nature, local traditions, and the journey of food from farm to table, Parali promotes awareness about the environmental afterlife of textiles.